CT372 65A/601 (S24)
Advanced Kinetic Typeface Design
Professor: C. J. Yeh
Company website: Cynda Media Lab
Email: chinjuz_yeh@fitnyc.edu
Classroom: D514
Office at FIT: D317
Office Hours: Click Here to Request A Meeting
Program Portfolio: CT&D @ Behance
Program Channel: CT&D @ YouTube
FIT Help Desk: TechHelp
Course Description
This course explores diverse typographic issues related to screen-based communication. It focuses on new typographic principles and design elements for digital products. Topics covered include readability, on-screen legibility, modular type scales, hierarchy and structure for responsive layout, amplifying meaning and intent through typographic experience, sequence and flow of reading on digital devices, a visual system for interactive design projects, and wayfinding for screens.
Weekly Outline
Tue: 01/30 | Thur: 02/1 (w1)
- Project: EXPRESSIVE DISPLAY TYPEFACE DESIGN
Each student will design a screen-based display typeface that expresses and reflects the designer’s personality and/or worldview. Minimum 50 glyphs, ideally 80 glyphs or more. One winner will be selected to receive the CT&D Typeface Design Scholarship. Past examples: - Subjectivity (Winner, 2021)
- MYRA
- Tremor Hands
- Mizu
- Elevant
- Flooid
- MEEYA
- AOR
- Paranoid
- Liliun (Winner, 2022)
- CHUBS
- KORO
- Aura
- Rosework
- Ambiance (Winner, 2023)
- Homework: Me, My Inspirations, and My Favorite Typeface(s) (PechaKucha)
Tue: 02/06 | Thur: 02/08 (w2)
- Presentation: Me, My Inspirations, and My Favorite Typeface(s)
- Lecture/Discussion: Functional Typography vs Expressive Typography
- In-class Workshop:
– Type Design Brief - Homework:
– Sketch and review classmate works and provide feedback
– Finalize Design Candidates Presentation (minimum 3, upload before next class)
Tue: 02/13 | Thur: 02/15 (w3)
- Presentation: Design Candidates
- Lecture/Discussion: Type Design Fundamentals
- In-class Workshop / Homework:
– Typeface design begins
– Progress Update (upload before next class)
Tue: 02/20 | Thur: 02/22 (w4)
- Lecture/Discussion: Type Design Fundamentals
- In-class Workshop / Homework:
– Typeface design and revisions
– Progress Update (upload before next class)
Tue: 02/27 | Thur: 02/29 (w5)
- Lecture/Discussion: Type Design Fundamentals
- In-class Workshop / Homework:
– Typeface design and revisions
– Progress Update (upload before next class)
Tue: 03/05 | Thur: 03/07 (w6)
- Lecture/Discussion: Type Design Fundamentals
- In-class Workshop / Homework:
– Typeface design and revisions
– Progress Update (upload before next class)
Tue: 03/12 | Thur: 03/14 (w7)
- Lecture/Discussion: Type Design Fundamentals
- In-class Workshop / Homework:
– Revisions and presentation preparation
– Progress Update (upload before next class)
Tue: 03/19 | Thur: 03/21 (w8)
- Midterm Presentation (fundamental glyphs set completed)
- Homework:
– Brand selections
— March 26/28 / Spring Break, NO CLASS! —
Tue: 04/02 | Thur: 04/04 (w9)
- Small Group Discussion: Brand Choices
- In-class Workshop / Homework:
– Type design validation begins
– Progress Update (upload before next class)
Tue: 04/09 | Thur: 04/11 (w10)
- Lecture/Discussion: Kinetic Typography
- In-class Workshop / Homework:
– Type design validation design
– Progress Update (upload before next class)
Tue: 04/16 | Thur: 04/18 (w11)
- Lecture/Discussion: Kinetic Typography
- In-class Workshop / Homework:
– Type design validation design
– Progress Update (upload before next class)
Tue: 04/23 | Thur: 04/25 (w12)
- Lecture/Discussion: Kinetic Typography
- In-class Workshop / Homework:
– Type design validation design
– Progress Update (upload before next class)
Tue: 04/30 | Thur: 05/02 (w13)
- Lecture/Discussion: Kinetic Typography
- In-class Workshop / Homework:
– Type design validation design
– Progress Update (upload before next class)
Tue: 05/07 | Thur: 05/09 (w14)
- In-class Workshop / Homework:
– Final presentation preperation
Tue: 05/14 | Thur: 05/16 (w15)
- Final Presentation
Attendance Policy
Attendance is not optional. If you are going to miss a class, you must contact me via email ASAP. Due to the quantity of material covered in the course, I will not be able to spend class time explaining missed assignments or redoing lectures. If a class is missed, it is your responsibility to get information regarding missed assignments and lectures from one of your classmates.
- Students are required to attend all classes, be on time, and remain for the entire class.
- Students who miss three classes will receive a grade of “F.”
- The student who arrives 10 minutes after the start of the class will be considered late
- 2 late occurrences = one absence
- A student who arrives over 30 minutes late or not returning from the break will be considered absent from the class
- Working on projects for another class or using digital devices for socializing (texting, social media…etc.) or gaming during class time will be recorded as an absence
- An excused absence is still recorded as an absence. The difference is an excused absence won’t impact your grade for professionalism and class participation.
Grading
- Professionalism and Class Participation: 20%
- Check Point Reviews: 40%
- Midterm Presentation: 20%
- Final Presentation: 20%
- (A: 91% or above, B: 90% – 71%, C: 70% – 61%, D: 60% – 51%, F: 50% or below)
Uploading Files for Final Grades
- CT372 601
- CT372 65A
* Upload and keep all project and process files throughout the semester for final grading. The process is just as important as the final outcome.
CT&D Policy on Plagiarism
Within the CT&D, plagiarism, and other forms of academic deception are unacceptable. Each instance of plagiarism is distinct. A plagiarism violation is an automatic justification for an “F” on that assignment and/or an “F” for the course. A student found in violation of FIT’s Code of Conduct and deemed to receive an “F” for a course may not withdraw from the course prior to final grade assignments.
Use of AI tools
It is permissible to utilize AI tools in your creative process. However, you must identify which AI tool is being used at each stage of the process. You are required to fact-check AI output and avoid stereotyping and bias in your work. Finally, you are responsible for ensuring that the final creation is unique, ownable, and without any copyright issues.
Fact-checking AI output
AI tools are not infallible. They often generate incorrect or misleading information. It is your responsibility to fact-check any AI output before using it in your work. This includes checking the source of the information, evaluating the quality of the information, and considering the context in which the information was generated.
Avoiding stereotyping and bias
AI tools can be trained on data that contains stereotypes and biases. This can lead to AI output that is also biased. It is your responsibility to avoid the potential for bias in AI output. You should also be mindful of your own biases when using AI tools and take steps to mitigate them.
Ensuring the uniqueness and ownership of your work
You are responsible for ensuring that the final creation of your work is unique and ownable. This means that you must not plagiarize the work of others, including submitting works done solely by AI tools without meaningful improvement and input from you.
Penalty for violation
Violation of this policy may result in a grade reduction or suspension from the class.
FIT Student Code of Conduct
Student Disability Services
Academic Honesty and Integrity Policy
FIT’s Course Withdrawal Policy
Children on campus policy
FIT-ABLE
Academic Advisement Center
FIT Writing & Speaking Studio
FIT Counseling Services
Academic Skills Tutoring Center
Dean of Students Office
Technical Support for Blackboard with Open SUNY Help Desk
Grade appeal process: http://www.fitnyc.edu/registrar/grades/appeal.php for more information.
Library Resources: FIT Library Databases
Academic Advisement Center: http://www.fitnyc.edu/academic-advisement/index.php
Technical Requirements: High-speed internet and Adobe CC
Textbooks and Required Materials: Lecture slides will be provided every week after class,