FIT + Adidas + Browzwear

Faculty and students from FIT’s Advertising & Digital Design (A&DD) BFA, Fashion Design BFA, and User Experience (UX) Design Certificate Program collaborated with Adidas, the largest sportswear manufacturer in Europe, and Browzwear, a pioneer in 3D fashion prototyping software, and conducted an intensive Design Sprint for Brand Experience from July 8th to July 18th, 2019.

This research, ideation, and innovation project, led by the FIT+Infor DTech Lab, explored new and creative ways to improve overall consumer journey and product experience for fashion designers utilize with cutting-edge 3D prototyping technology to reimagine Adidas’s signature track suit. The creative outcomes from this Design Sprint will be showcased in the upcoming #DESIGN Creative Technology & Design Annual Exhibition.

Project Advisors
Michael Ferraro, Judith Bowens, Lena Lim, Missy Krueger, Neel Brosh
Experience Design Team
C.J. Yeh, Christie Shin, Anders Wallace, Tan Brown
Fashion Design Team
Karina Ochoa Beltran, Daryn Huang
Design Technologist
Julian Catasus y Bruegemann