CT460 601 (F23)

Brand Experience Design Portfolio

Date & Time:
Monday 3:10 pm – 6:00 pm & Tuesday 10:10 am – 1:00 pm
Semester: Fall 2023
Professor: Christie Shin
Design Studio: Cynda Media Lab
Program Portfolio: @newcreatives.info (Instagram), Behance
Email: christie_shin@fitnyc.edu
Classroom: D514
Office at FIT: D317 (email to schedule a remote meeting)
Office Hours: Monday 1 to 3, Tuesday 2 to 3, Wednesday 2 to 3
Prerequisites: CT304 Design System for UX/UI
Slack: Please join the class Slack channel. This is the main communication hub.
FIT Help Desk: TechHelp

Course Description
This course equips students to build a strong portfolio showcasing skills in UX/UI design, digital product design, IA, IxD, and branding. It guides them through creating resumes, bios, portfolio websites, and case studies that highlight problem-solving abilities. Additionally, students learn about the hiring process, job readiness, and crucial soft skills like communication and teamwork.

Student Learning Outcomes
Upon completion of the course, students will be able to:

Craft a targeted resume highlighting pertinent skill sets for their chosen career path.
Articulate the concepts and processes of their work verbally and in writing.
Build a master portfolio and tailor it to different media and purposes.
Establish a compelling online presence, including portfolio websites, LinkedIn profiles, and creative community engagement.
Gain insight into the brand experience design hiring process and prepare to promote themselves effectively.

Senior Portfolio Deliverables & Evaluation

Resume/LinkedIn/Biography/Video introduction (20 points)
Professional Portfolio Website: Primary 4 projects (40 points)
Professional Portfolio Website: Secondary 2 projects (20 points)
Internship application (10 points)
Professionalism (10 points)

A/A-: 90% or above ( A 95 points above, A- 90-94 points)
B+/B/B-: 89% – 75% (B+ 89-85 points, B 84-80 points, B- 79-75 points)
C+/C/C-: 74% – 60% (C+ 74-70 points, C 69-65 points, C- 64-60 points)
D: 59% – 51
F: 50% or below

Weekly Outline

Week 1-1: 8/28/2023 Mon
[Pre-assessments}
– Bring your resume (print)
– Domain name (you will need to purchase your domain/website name)
– Complete the Webflow setup (student account) if you build your portfolio site with Webflow

1. Introduction – syllabus, timeline

2. Lecture
– Career preparation
– Career advice & tips

3. In-class
– File setup: Figma, G-drive
– To-do list: Figjam
– MAIP

[Internship/Scholarship]
– MAIP 2023
– MADE Student Information

[Portfolio]
ADC portfolio
Portfolio: VCU Brandcenter
Portfolio/case study: SVA MFA Interaction Design

{Competions]
CA competition (Typography, Interactive Design)
Young Ones ADC
D&AD

4. Homework
– Project selection (4 primary + 2 secondary)
– Resume
– Web domain
– To-do list

Week 1-2: 8/29/2023 Tue
1. Lecture
– Resume & bio

2. In-class
Review
– Project enhancement planning

3. Homework
– Resume
– Biography

—— 9/4: Labor Day – College closed——

Week 2-1: 9/5/2023 Tue
1. In-class
Review
– Resume & bio
– Project enhancement plan

2. Homework
– Resume & bio revision
– LinkedIn profile
– Web domain
– Video introduction – script & storyboard

Week 2-2: 9/11/2023 Mon
1. In-class
Review
– Video introduction – script & storyboard

2. Homework
– Web domain
– Revision
Resume & bio
Video introduction
LinkedIn profile

Week 3-1: 9/12/2023 Tue
1. In-class
Review
– Project enhancement planning

2. Homework
– Revision
Resume & bio
Video introduction
LinkedIn profile

Week 3-2: 9/18/2023 Mon
1. In-class
Review
– Resume & bio
– Video introduction
– LinkedIn profile

2. Homework
– Sitemap
– Project framework (1-6)

Week 4-1: 9/19/2023 Tue
1. In-class
Review
– Sitemap
– Project framework (1-6)

2. Homework
– Finalize
Resume & bio
Video introduction
LinkedIn profile

—— 9/25: Yom Kippur – College closed——

Week 4-2: 9/26/2023 Tue
Module 1 check-point
Resume, biography, LinkedIn, Video introduction

1. In-class
– One-on-one meeting

2. Homework
– Wireframes

Week 5-1: 10/2/2023 Mon
1. In-class
– Wireframe review

2. Homework
– Wireframe revision

Week 5-2: 10/3/2023 Tue
1. In-class
– Wireframe review

2. Homework
– Wireframe revision

Week 6-1: 10/9/2023 Mon
1. In-class
– Wireframe review
– UI design

2. Homework
– UI design

Week 6-2: 10/10/2023 Tue
1. In-class
– UI design review

2. Homework
– UI design

Week 7-1: 10/16/2023 Mon
1. In-class
– UI design review

2. Homework
Portfolio website up & running
– Home
– Project 1

Week 7-2: 10/17/2023 Tue
1. In-class
– Portfolio site review

2. Homework
Portfolio website up & running
– Home
– Project 1

Week 8-1: 10/23/2023 Wed
1. In-class
– Portfolio site review

2. Homework
Portfolio website up & running
– Project 2

Week 8-2: 10/24/2023 Tue
1. In-class
– Portfolio site review

2. Homework
Portfolio website up & running
– Project 2, 3

Week 9-1: 10/30/2023 Mon
Webflow Q&A: David Mendez (LinkedIn), Hedy Deng (LinkedIn)
1. In-class
– Portfolio site review

2. Homework
Portfolio website up & running
– Project 3

Week 9-2: 10/31/2023 Tue
1. In-class
– Portfolio site review

2. Homework
Portfolio website up & running
– Project 3, 4

Week 10-1: 11/6/2023 Mon
1. In-class
– Portfolio site review

2. Homework
Portfolio website up & running
– About (Biography)
– Resume (Downloadable PDF)

Week 10-2: 11/7/2023 Tue
1. In-class
– Portfolio site review

2. Homework
Portfolio website up & running
– Project 1-4
– About (Biography)
– Resume (Downloadable PDF)

Week 11-1: 11/13/2023 Mon
Webflow Q&A: David Mendez (LinkedIn), Hedy Deng (LinkedIn)

1. In-class
– Portfolio site review

2. Homework
Portfolio website up & running
– Project 5

Week 11-2: 11/14/2023 Tue
Module 2 check-point
Portfolio Website – primary projects, About, and Resume

1. In-class
– Portfolio site review

2. Homework
Portfolio website up & running
– Project 5

Week 12-1: 11/20/2023 Mon
1. In-class
– Portfolio site review

2. Homework
Portfolio website up & running
– Project 6

Week 12-2: 11/21/2023 Tue
1. In-class
– Portfolio site review

2. Homework
Portfolio website up & running
– Project 6

—— 11/23 Thanksgiving Recess – College closed——

Week 13-1: 11/27/2023 Mon
Module 2 check-point
Portfolio Website – secondary projects

1. In-class
– Portfolio site review

2. Homework
– Job search list

Week 13-2: 11/28/2023 Tue
1. In-class
– D&AD team forming
– One-on-one meeting

2. Homework
– Job search list

Week 14-1: 12/4/2023 Mon
1. In-class
– One-on-one meeting

2. Homework
– Internship application

Week 14-2: 12/5/2023 Tue
1. In-class
– One-on-one meeting

2. Homework
– Internship application

Week 15-1: 12/11/2023 Mon
1. In-class
– One-on-one meeting

2. Homework
– Internship application (10)

Week 15-2: 12/12/2023 Tue
Module 3 check-point

1. In-class
– One-on-one meeting

Keep and backup all the projects that you have done throughout the semester! You must submit all your projects for the final grade no later than the last day of class (Week 15)

Creative Technology & Design (CT&D) Attendance Policy
Attendance is not optional. If you are going to miss a class, you must contact me via email ASAP. Due to the quantity of material covered in the course, I will not be able to spend class time explaining missed assignments or redo lectures. If a class is missed, it is your responsibility to get information regarding missed assignments and lectures from one of your classmates.

Students are required to attend all classes, be on time, and remain for the entire class.
Students who miss three classes for classes meeting once a week or four classes for classes meeting twice a week will receive a grade of “F.”
The student who arrives 10 minutes after the start of the class will be considered late.
Two late occurrences = one absence
A student who arrives over 30 minutes late or not returning from the break will be considered absent from the class.
Working on projects for another class or using digital devices for socializing (texting, social media…etc.) or gaming during class time will be recorded as an absence.
An excused absence is still recorded as an absence. The difference is an excused absence won’t impact your grade for professionalism and class participation.

Department Policy on Plagiarism
Plagiarism and other forms of academic deception are unacceptable. Each instance of plagiarism is distinct. A plagiarism violation is an automatic justification for an “F” on that assignment and/or an “F” for the course. A student found in violation of FIT’s Code of Conduct and deemed to receive an “F” for a course may not withdraw from the course prior to final grade assignments.

Use of AI tools
It is permissible to utilize AI tools in your creative process. However, you must identify which AI tool is being used at each stage of the process. You are required to fact-check AI output and avoid stereotyping and bias in your work. Finally, you are responsible for ensuring that the final creation is unique, ownable, and without any copyright issues.

Fact-checking AI output
AI tools are not infallible. They often generate incorrect or misleading information. It is your responsibility to fact-check any AI output before using it in your work. This includes checking the source of the information, evaluating the quality of the information, and considering the context in which the information was generated.

Avoiding stereotyping and bias
AI tools can be trained on data that contains stereotypes and biases. This can lead to AI output that is also biased. It is your responsibility to avoid the potential for bias in AI output. You should also be mindful of your own biases when using AI tools and take steps to mitigate them.

Ensuring the uniqueness and ownership of your work
You are responsible for ensuring that the final creation of your work is unique and ownable. This means that you must not plagiarize the work of others, including submitting works done solely by AI tools without meaningful improvement and input from you.

Penalty for violation
Violation of this policy may result in a grade reduction or suspension from the class.

FIT Student Code of Conduct
Student Disability Services
Academic Honesty and Integrity Policy
FIT’s Course Withdrawal Policy
Children on campus policy
FIT-ABLE
Academic Advisement Center
FIT Writing & Speaking Studio
FIT Counseling Services
Academic Skills Tutoring Center
Dean of Students Office
Technical Support for Blackboard with Open SUNY Help Desk

Additional Course Information:
Credits/Hours: 2/3
Grade appeal process: http://www.fitnyc.edu/registrar/grades/appeal.php for more information.
Library Resources: FIT Library Databases
Academic Advisement Center: http://www.fitnyc.edu/academic-advisement/index.php
Technical Requirements: High-speed internet and Adobe CC
Textbooks and Required Materials: Lecture slides will be provided every week after class,