AD466 602 (F22)

Brand Experience Design Portfolio

Date & Time: Monday 3:10 pm – 6:00 pm
Semester: Fall 2022
Professor: Christie Shin
Company website: Cynda Media Lab
Email: christie_shin@fitnyc.edu
Classroom: D514
Office at FIT: D317
Office Hours: Monday 1 to 3, Tuesday 2 to 3, Wednesday 2 to 3
Schedule a meeting: Calendly
Prerequisite(s): AD 315
Slack: ad466-602
Google Drive: AD466-602
Figma Team/FIT Fall2022
FIT Help Desk: TechHelp

Course Description
Students prepare cohesive portfolios for their UX/UI/Product Design and Experiential Branding profession. Creating a platform to showcase a robust online presence, which consists of a minimum of four substantial projects with professional project descriptions, personal bios, and resumes. Due to the nature of the UX/UI industry, students will also create comprehensive user research and design system documents and/or case study videos. This course also offers an opportunity to learn from industry professionals such as guest lectures and active engagement.

This course will cover preparation for interviews, including how to present themselves professionally, and establish contacts in the industry.

Student Learning Outcomes
Upon completion of the course, students will be able to:
1. Develop a career-focused resume with relevant skill sets.
2. Articulate the concept and process of their work in both written and verbal
3. Create a compelling online presence including the portfolio website, LinkedIn, and other creative communities.
4. Prepare multi-channel portfolios including an offline portfolio.
5. Demonstrate professional presentations with their work.

Projects & Evaluation
1. Resume/LinkedIn/Biography/Video introduction (20 points)
2. Professional Portfolio Website – 4 projects (30 points)
3. Interview presentation (20 points)
4. Design challenge (10 points)
5. Internship application (10 points)
6. Professionalism (10 points)

A/A-: 90% or above (A- 90-94 points, A 95 points above)
B+/B/B-: 89% – 75% (B+ 89-85 points, B 84-80 points, B- 79-75 points)
C+/C/C-: 74% – 60% (C+ 74-70 points, C 69-65 points, C- 64-60 points)
D: 59% – 51%
F: 50% or below

Weekly Outline

Week 1: 8/29/2022 MON
[Pre-assessments}
– Complete the career direction document
– Bring your resume
– Domain name (you will need to purchase your domain/website name)
– Webflow setup (student account)
– Sign up for a writing studio tutor

1. Lecture
– Portfolio Preparation

2. Homework
– Career direction
– Resume

3. In-class activity
MAIP 2022
MADE Student Information
WE ARE NEXT: The Summer Internship Master Calendar
Portfolio: VCU Brandcenter
Portfolio/case study: SVA MFA Interaction Design
CA student showcase (Oct. 1)

—— Labor Day (9/5): College closed ——

Week 2: 9/12/2022 MON
Guest Speaker: Margaret Panoti (LinkedIn, website)
Topic: TBA

1. In-class activity
– Resume review
2. Homework
– Resume revision
– Biography
– LinkedIn

Week 3: 9/19/2022 MON
1. In-class activity
– Biography review
– Wireframe sketches
2. Homework
– Resume/LinkedIn/Biography

—— 9/26, 9/27  Rosh Hashanah – College closed——

Week 4: 10/3/2022 MON
1. Student
– Module 1 check-point: Resume, biography, LinkedIn
1. In-class activity
– One-on-one review
2. Homework
– Sitemap & Wireframes

—— 10/4  Yom Kippur – Classes suspend at 4 pm.  10/5  Yom Kippur – College closed——

Week 5: 10/10/2022 MON
Guest Speaker: Yining Zhu (LinkedIn, website)
Topic: TBA

1. In-class activity
– Wireframe review
2. Homework
– Wireframe revision

Week 6: 10/17/2022 MON
1. In-class activity
– Wireframe review
2. Homework
– UI design

Week 7: 10/24/2022 MON
Guest Speaker: Akiko Sawairi (LinkedIn, website)
Wokrshop: Whiteboard Challange

1. In-class activity
– UI design review
2. Homework
– UI design revision

Week 8: 10/31/2022 MON
1. In-class activity
– UI design review
2. Homework
– Portfolio website up and running

Week 9: 11/7/2022 MON
1. In-class activity
– Internship application review
2. Homework
– Internship application

Week 10: 11/14/2022 MON
Guest Speaker: David Mendez (LinkedIn), Hedy Deng (LinkedIn)
1. Student
– Module 2 check-point: Portfolio Website, Internship Application.
2. In-class activity
– One-on-one review
3. Homework
– Select a job posting you like to apply for

Week 11: 11/21/2022 MON
Guest Speaker: Ricardo Medina (LinkedIn, website)
Topic: TBA


1. In-class activity
– One-on-one review
2. Homework
– Interview presentation deck

—— Nov 24 – Nov 26: Thanksgiving Recess – College closed——

Week 12: 11/28/2022 MON
1. In-class activity
– Presentation deck review
2. Homework
– Presentation deck revision

Week 13: 12/5/2022 MON
1. Student
– Presentation deck due
2. In-class activity
– Presentation deck review
3. Homework
– Design Challenge

Week 14: 12/12/2022 MON
1. Student
– Design Challenge

Week 15: 12/19/2022 MON
1. Student
– Module 3 check-point
2. In-class activity
– One-on-one review


Keep and back up all the projects that you have done throughout the semester! You must submit all your projects for the final grade no later than the last day of class (Week 15)

Creative Technology & Design (CT&D) Attendance Policyities Policy
Attendance is not optional. If you are going to miss a class, you must contact the professor via email before the class. Due to the quantity of material covered in CT&D courses, the professor will not be able to spend additional class time reexplaining missed assignments or redo lectures. If a class is missed, it is your responsibility to get information regarding missed assignments and lectures from one of your classmates.

  1. Students are required to attend all classes, be on time, and remain for the entire class. Remote accommodation requires a Doctor’s note.
  2. If you have to attend remotely, you must turn on your webcam during class time.
  3. The student who arrives 10 minutes after the starting time of the class will be considered late.
  4. 2 late occurrences = one absence
  5. A student who arrives over 30 minutes late or does not return from the break will be considered absent from the class
  6. Active class participation is required, therefore, working on projects for a different class or using digital devices for socializing (texting, social media…etc.), or playing video games during class time will be recorded as an absence.
  7. Students who miss three classes for class meets once a week will receive a failing grade.
  8. An excused absence is still recorded as an absence. The difference is an excused absence won’t impact your grade for professionalism and class participation.

Note on Absences: Compliance with Fall 2022 Covid Protocol
For students in a testing protocol:
The Dean of Students will receive regular reports from Health Services for students who have not submitted their weekly PCR test results and are therefore non-compliant. Those students will receive an email each day of the week that they are scheduled to be at FIT reminding them that they have not submitted their information and that they are not permitted on campus until a negative PCR test or vaccination record has been submitted to the health portal. Faculty will receive an email each day of the week that their class is scheduled with a list of non-compliant students enrolled in that class.  If a non-compliant student arrives at class, they will be instructed by the faculty member to leave the campus.  If they refuse to comply, Public Safety will be called by the faculty member to escort the individual off-campus.

Failure to comply with weekly testing does not constitute an excused absence and/or permit a non-compliant student to attend class remotely. Extenuating circumstances will be discussed with the student’s academic department chair and dean.

Syllabi statement on classroom protocols, Fall 2021
The return to campus will mean adapting to new routines and standing together in our shared responsibilities. To support the health of our FIT community, every member of this course will commit to abide by the following guidelines: 

  1. We, the students, faculty, and classroom personnel must wear masks in all indoor FIT spaces including classrooms, studios, labs, and hallways. 
  2. We will wear masks such as N95s or other double-layered masks that cover our noses and mouths. We will follow NYC guidelines for mask-wearing: https://www1.nyc.gov/site/coronavirus/resources/facecoverings.page
  3. If we arrive on campus without a mask, we must pick one up from campus security desks before entering FIT buildings. 
  4. If we don’t comply with this shared responsibility, we will be asked to leave the campus.
  5. We will monitor our health regularly, and, if feeling ill, we will stay home and seek Covid PCR testing before we return to campus.
  6. We will be mindful of spacing issues within the class, and practice reasonable distancing when practical.
  7. We affirm that we, as members of the FIT community,  will provide proof of vaccination or proof of weekly Covid PCR testing results to FIT Health Services as outlined in campus communications.

Creative Technology & Design Policy on Plagiarism
Plagiarism and other forms of academic deception are unacceptable in any CT&D class. Each instance of plagiarism is distinct. A plagiarism violation is an automatic justification for an “F” on that assignment and/or an “F” for the course. A student found in violation of FIT’s Code of Conduct and deemed to receive an “F” for a course may not withdraw from the course prior to final grade assignments.

FIT Student Code of Conduct
Student Disability Services
Academic Honesty and Integrity Policy
FIT’s Course Withdrawal Policy 
Children on campus policy
FIT-ABLE 
Academic Advisement Center 
FIT Writing & Speaking Studio
FIT Counseling Services
Academic Skills Tutoring Center
Dean of Students Office
Technical Support for Blackboard with Open SUNY Help Desk

Additional Course Information:
Credits/Hours: 2/3
Grade appeal process: http://www.fitnyc.edu/registrar/grades/appeal.php for more information.
Library Resources: FIT Library Databases
Academic Advisement Center: http://www.fitnyc.edu/academic-advisement/index.php
Technical Requirements: High-speed internet and Adobe CC
Textbooks and Required Materials: Lecture slides will be provided every week after class,