A&DD Students Win ADC Design for Good Award

The Young Ones competition is one of the most acclaimed advertising, interactive, and design student competitions. It has a tradition of excellence dating back to 1986. In 2023, A&DD BFA students were honored with multiple awards, including the Young Ones Brief Awards, Art Directors Awards (ADC), and the Best UX Design Portfolio Awards.

Among the winners, AccesibleNYC is one of the celebrated projects done by the A&DD BFA class of 2023. It received multiple honors, including two Young Ones ADC Awards, one in the Design for Good category and the second in the Mobile App Design category. In addition, this project is a part of the portfolio that won the Best Design Portfolio Award.


Challenge: Navigating around the city can be confusing and frustrating, especially for people with disabilities. Most of the public transit system is not accessible-friendly. On top of that, train delays, emergency stops, malfunctioning elevators, and weather conditions are challenges for them. So, how can we make New York City more inclusive and accessible?
Solution: The AccessibleNYC app aims to create a personalized, seamless travel experience based on users’ disability type, interests, and needs. The app works as a useful navigation tool as well as an information hub and communication tool for disabled users.

Mariko Dreifuss, Sara Park, Yoojin Song
Christie Shin, C.J. Yeh

The creation of AccesibleNYC was led by a team of A&DD students who are passionate about using design to make a difference in the world. They believe that everyone should have the opportunity to experience all that New York City has to offer, regardless of their abilities.

The success of AccesibleNYC is a testament to the talent and dedication of the A&DD students who created it. It is also a reflection of the commitment of the A&DD BFA program to preparing students to use their creativity to design a better future.

In addition to AccesibleNYC, the A&DD BFA students also won awards for their work on other projects, including a campaign to raise awareness about the opioid crisis and an app that helps people find mental health resources. These projects demonstrate the students’ commitment to using their skills to address important social issues.

The A&DD BFA program is proud of the accomplishments of its students. These awards are a testament to the hard work and dedication of the students and faculty. The program is committed to continuing to prepare students to be creative leaders who make a positive impact on the world.