CT372 Projects & Resources

Project: Create a branded experiential design with digital products (on-site)
Create a digital experience with digital products for enhanced wayfinding and beyond–experiential design. These digital products will mainly be used in a specific mall/public space for shoppers, visitors, neighbors, commuters, etc. Students will develop features and content for a digital product where it will be installed in a kiosk, on digital signage, on a tablet or other mobile devices. The focus is to understand user needs and to improve user experiences in both digital and physical spaces. The creative process will be based on the iterative cycle of the design thinking methodology, which consists of empathy, definition, ideation, prototyping, testing, and implementation.
This project is a team project. There will be a three student maximum and the scope of work will be based on the number of members.

Possible locations:
FIT (school/campus)
Penn Station NY
Grand Central Terminal
Manhattan Mall
Chelsea Market
– Museums, etc.

Case studies:
Float
ESI Design
Local Projects
potion
Starbucks Reserve New York
Cadillac House/Gensler
Cadillac House
Gensler
Fakelove
Digital Kitchen
Brookfield Place
Westfield World Trade Center

UNIT 1 – DESIGN THINKING METHODOLOGY
Topics: The creative process, design thinking tools & methods.
Week 1-7 (7 lecture/14 studio hours)

UX process
Empathize with the user: Learning about the audience
Define the problems: Identifying the user’s need
UX deliverables (User Research)
– Stakeholder Interviews
– Competitive Analysis
– Empathy Map
– Personas
– Customer Journey Map
– Needs & Insights
– Point of View (POV)

UX process
Ideate: Generating ideas for design
UX deliverables (ideati)
– HMW Questions
– Brainstorming
– User Scenario
– User Flow
– Storyboard

Proposal presentation: Midterm checkpoint (week 7)

UNIT 2 – DIGITAL PRODUCT DEVELOPMENT
Topics: Experiential design, digital signage, design system, interaction, and enhanced wayfinding system.
Week 8-12 (5 lecture/10 studio hours)

UX process
Prototyp: Turning ideas into concrete examples
UX deliverables (Prototyping)
– Site Maps
– Low-fidelity Prototypes
– Hi-fidelity Prototypes
– Interactive Prototypes

UX process
Test: Evaluation of the design
UX deliverables (Evaluation)
– Usability Report
– Analytics Report

UNIT 3 – PROFESSIONAL PRESENTATION OF A DIGITAL PRODUCT
Topics: Presentation, case study reel
Week 13-15 (3 lecture/6 studio hours) Final presentation.

Case study reel
This project is a professional presentation of a digital product that students created. This digital product pitch will clearly demonstrate the digital product’s features and content with informational typography and/or voice over. Students begin with storyboarding for the key features and record a prototype created by InVision or other prototype tools such as Principle, After Effects.
– Screen size: 1920×1080 px
– Length: Max 2 minutes

Behance page (width: 1440 px, height: open)
– Project title & description
– Big Idea
– Strategy
– User research
– Visual design (UI design with features)
– Prototype recording
– Case study reel
– Credit
– Design by:
– Course: CT372 Typography for Digital Product Design
Program/School: Advertising & Digital Design, FIT
Professor: Christie Shin
– Disclaimer
Please note: This classroom project was created for the course “CT372 Typography for Digital Product Design”. This is purely for educational purposes and I do not claim any textual information and/or photos.


Lectures:
week 1
Lecture 1: Project Brief
Lecture 2: Understanding of UX/UI Design, Design Thinking Methodology
Lecture 3: Type of research
Lecture 4: User research: Field studies–interview

week 3
Lecture 1: Affinity Map
Lecture 2: Capture Findings

week 4
Lecture 1: Empathy Map
Lecture 2: Persona

week 5
Lecture 1: Customer Journey Map
Lecture 2: Point of View (POV)

week 6
Lecture 1: HMW Questions

References/articles/links:
Behance CT372 Student work

ADAA 2018 Winners & Finalists
Digital Signage Expo – case studies
International Design Awards: 2018 Winner Galleries

Design Thinking References
IDEO
Design Kit
Design thinking for educator
IDEO U
d.school

© C.J. YEH & CHRISTIE SHIN. ALL RIGHTS RESERVED.